Logo Design Tips
The company’s ideas, nature, values, and its vision for the future are things that a company logo should represent. Companies need logos so that they can create a lasting impression in people’s minds about a company and its values. The logo speaks much of a company’s quality and values which people can relate to. If you want to build your company’s brand image, then it is important to have a unique and timeless logo design.
A design might be a masterpiece but may not be good on a logo. It does not need to prove how great a designer the logo maker is. The elements that form the logo design should speak about the company and that is how your company through your logo is judged. Here are some tips in making a logo that will be something that people will remember because of its uniqueness.
Your competitors’ logos should feel inferior to yours. Make a unique logo that when people see it, they will only think of your company and not be confused to what company it belongs.
Logo fads and trends may be there for now, but will soon die out and so experts suggest not to follow them. You should have a well designed, timeless logo that holds value even after several years since its creation.
The simple three pointed star logo of Mercedes Benz is an example of a timeless logo. For more than 80 years people have recognized the logo to be owned by just one company. This is one of the most recognized logos in the world that has survived in people’s minds through all the wars and economic downturns.
Do not ever copy or get inspiration from the logo of another company. You can be sued over trademark violations and you are giving a message to the world that you don’t have your own company identity.
You should have a compact logo that will look good on any display items like brochures, magazines, business cards, and websites. Logo texts should neither be too small nor too big but very readable.
Beauty and simplicity go hand I hand. If you want your logo to be easily read, then simple fonts should be used. Colors should be at a minimum of at most three and you should not use more than three types of fonts. If you don’t want you logo to be a forgettable one, then don’t mess it up with too many colors and fonts.
The best logos that people remember are unique, simple and adaptable logos.