Relating to other people is already difficult enough in one’s life. Nonetheless, relationships with customer add a whole new level of complication to the mix. This is most likely why you feel like a king running his kingdom rather than a business owner. Sometimes, you feel like you are going to go mad talking about branding and loyalty.
Maybe you desire that a dragon would somehow appear and burn away all the challenges you are facing so that you could begin afresh. Dragons may be helpful, but this is all your imagination. However, we could study one or more things about relationships with customers from fantasy, especially from the red three-headed dragon referred to as Targaryens in the series, Game of Thrones.
maybe customer retention is not as vital, and you do not care a lot about your image when you burn your constituents alive like King Aerys II. However, this is not the major reason why you do not wish to imitate the deceased rightful king of the Seven Kingdoms. The king was a madness and was not too consistent in it, and that is the type of inconsistency we’ll concentrate on.
Consumers expect consistency from your brand. A great illustration is the many the coffee shops which have been around for a while. Both their products and customer relations are consistent. At every stop, you will hear them call out an order with your name. They allow you to stay for as long as you can and hardly mistake your order.
At the crux of customer relationship consistency are the small things. And you can transfer this principle to any business even the B2B businesses.
Customer retention has to be your priority even before acquiring new clients. In fact if you increase your customer retention only by 5 percent, your profitability goes up by 75 percent. Therefore, ensure that you enforce strict customer relations in your enterprise. This will guarantee consistent customer relations.
Daenarys, a proud queen, is the rightful heir of the Seven Kingdoms and she might make a poor customer relationships manager. When you demand that the man you love bends the knee, you will not treat your clients any better. So how can you balance between “you’ll bend the knee, ” and the “consumer is always right”?
The clients are not pros in your industry; hence they can’t always be right and you can’t lord it over them as you would a misbehaving kid child. You have the responsibility to teach them gently, and you can achieve this without losing business.
When you use the best b2b marketing strategies, you set your business up as the pro in whichever product you are selling. It is the customer who uses the product, but you specialize in it and understand it best.