Even if you have an established audience, you may still not get the amount of leads you want. Lead generation isn’t as complicated as you think, but of course, you have to know what techniques to use.
Her are the top five lead generation methods successful online marketers have relied on for so long:
You likely send plenty of emails on a daily basis. Did you know you can use this communication for promoting your business? People may already know about it, but that doesn’t mean they’ve actually taken the time to check it out. On your email signature, add a link to your website and spread the news. It’s unimposing way to promote your product or service; if you’ve established some kind of relationship with your recipients, they are more likely to click on the link.
Most of us know that blogging is a big help to lead generation. But sometimes when we get too busy, we tend to forget the purpose of blogging, and that is to create a constant online presence. It does become tempting when the results take so long to be noticeable, but continue blogging anyway. Consistency is the name of the game. As soon as you’ve built a decent following, go ahead and start adding call to actions.
About Page Optimization
One of the most effective ways of generating leads is simply to have an optimized About page. People go to this page when they want to learn more about you or your products or services. This is also a great place for people to take a glimpse of your personality and for you to show them that you’re real and passionate in what you do. Placing a call to action here is a good idea.
The Squint Test
So you’ve done pretty much all that you can possibly do, yet you haven’t achieved your lead generation targets. That could mean that your site still needs some improvement. To know if your web pages are working as they should, try the squint test, which is one of the easiest methods you can use. Log on to your website and squint as you look at it. What was the first element of your design that got your attention? If it’s not your call to action, then that means your page does need improvement.
Social Media Activity
Finally, if you really want more leads, then you have to know where to find them. There’s surely a lot of places, but we all know that social media is on top top. Yes, create your own business page, promote it, fill it with great content and wait for the leads to come. “Wait,” however, doesn’t strictly mean you don’t do any work. You also need to seek out prospects by checking out their own feeds, profiles or pages. The more you know about them, the more you can come up with content that will make them interested.