DIY Logo: Avoiding the Mistakes of the Past Logo Fails
Logos can make or break your business. Many businesses utilize logo as a form of showing professionalism, for branding, and catching their customers’ attention. In this article, we won’t be highlighting about the famous logos available and used by famous brands, but instead, we will be dealing with the best logo fails. Be careful when designing your logo because you would otherwise get the attention with the wrong reasons.
The 2012 Summer Olympics logo wherein $400,000 was spent by the London Olympic committee made the whole country of Iran upset because they thought that the logo spelled “ZION”, which is a reference to a Jewish holy state. Before publishing your logo, you have to test it with an audience to avoid unintended political connotations. We may have lived in a bloody world at one point or another basing on our history, but the Sherwin Williams color your world logo is seemingly a picture of war and violence, making it a logo epic fail if a new company adopts the same logo. Since Sherwin Williams has been existing since 1905, their logo is a classic symbol and known by many, but if this logo was just created today, it will offend a lot of people most especially for the environmentalists. Create a logo that will represent you well because something cutting-edge today may wither become a classic tomorrow or mildly offensive in the future. Cartoon logos can be very effective in promoting a product or service, but that’s not the case with the Pepsi “bloat” logo, which reminded soda drinkers that sugary sodas are not good for the health. Of course, the Pepsi company did not intend to remind their customers that drinking soda is bad for the health, but they missed testing the impact of their “bloat” logo wherein it just looks like a large person wearing a shirt that is too small for his belly. The lesson learned from Pepsi is allowing your logo to be tested for an extended period of time among focus groups before publishing them.
Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. The classic Gap logo was originally designed by Anne Pomeroy, but in 2010, Gap changed the classy Spire Regular to Helvetica, and a person with a sense of style and a graphic designer will surely perceive it like printing out a blurry JPEG and called it a logo. Gap learned from their mistake and returned to their classic logo without looking back. The black metal effect looks good for a logo, but if you are not into body piercing or tattoos, find a different theme for your logo.